Course curriculum

  • 1
    MODULE 1: DETERMINE YOUR BRAND, TARGET AND COMPETITION
    • Introduction to Module 1
    • [WATCH] Defining Your Brand
    • Personal Analysis
    • Target Audience Analysis
    • Competition Analysis
  • 2
    MODULE 2: PAGES CREATION AND OPTIMIZATION
    • Creating Facebook Business Page
    • Creating Instagram Page
    • Optimizing Facebook Business Page
    • Optimizing Instagram Page
    • [Watch] Setting Up Automated Message
    • Connecting Facebook and Instagram
    • Promoting Listings on Facebook Marketplace
    • Joining Groups to increase engagement
    • [WATCH] How to pick the right groups
    • [Download] Have all of your groups at your fingertip
    • Real Estate Keywords [Download]
    • Facebook/Instagram Optimization Checklist
    • Creating a Linktr Page
  • 3
    MODULE 3: POST, STORIES, REELS AND ORGANIC GROWTH
    • Introduction to Module 3 - Growing on Facebook/Instagram
    • Writing a selling post/Post formula
    • [Watch] Creating and/or Scheduling Post on Facebook and Instagram
    • [Download] 75 Post topics for Facebook/Instagram
    • [Download] Posts to use for Facebook/Instagram
    • How to create an Instagram Story using Canva
    • 30 Day Instagram Story Topics
    • [Watch] How to create a reel
    • [Download] Reel Ideas
    • 11 Ways to increase Facebook/Instagram Engagement
    • Weekly Post Planner
    • Hashtag Strategy/List of Real Estate Hashtags
  • 4
    MODULE 4: ADVERTISING
    • How to Boost a Post on Facebook
    • [Watch] Creating the Lead Generation Ad Part 1 - Set Up
    • [Watch] Creating Lead Generation Ad Part 2 - Creative Set Up
    • [Watch] Lead Generation Ad - Older Version of Ads Manager Interface
    • Create a Reach Ad
    • Create a Traffic Ad
    • Create a Message Ad
    • Promote a post on Instagram
    • Connect CRM System to Facebook Business Page Ixact
    • Other way to generate leads
    • Buyer/Seller/General Ad Templates
    • [Download] Samples of Ad Creative
    • [Download] Creative Advertising Ideas and Text
    • [Download] Buyer/Seller/General Ad Ideas
    • [Download] Advertising Ideas
    • [Download] Different ways to promote your properties and services on social media
  • 5
    MODULE 5: RETARGETING
    • Create a Facebook Pixel FREE PREVIEW
    • Create Custom Audiences
    • Create A Retargeting Ad Using Custom Audience
    • Sales Funnel - Landing Page
    • Sales Funnel - Create Workflow For Follow Up
    • Sales Funnel - Drip Campaigns
    • Buyer's Checklist/Seller's Checklist Template
    • Buyer's Guide/Seller's Guide Template
    • Drip Campaign Topics - Sales Funnel
  • 6
    MODULE 6: NURTURING
    • Lead to Client System
    • Lead Follow Up Plan
    • 25 Topics Plan for Nurturing Campaign
    • Text Message Campaign Template
    • Direct Message Follow Up - Bots
    • Nurturing/Social Media Schedule
    • Email Structure for better conversion + email examples
    • Touchpoints
    • [Download] Pre-Qualifying Questions
  • 7
    MODULE 7: LEAD VS PROSPECT
    • [Download] Follow Up schedule
  • 8
    MODULE 8: HANDLING OBJECTIONS
    • [Video] Introduction to Objections and Stalls
    • [Download] Examples of Usual Objections
    • [Download] Examples of Usual Stalls
    • [Video] Dealing with Objections and Stalls
    • [Download] Scenarios of Objections
    • [Download] Scenarios of Stalls
  • 9
    CHAPTER 9: THE OBJECTION HANDLING TRACK
    • [Video] Sales Techniques to use with objections and stalls
    • [Video] The actual 1,2,3,4,5 OHT Track
    • [Download] Examples of "What is it" technique
    • [Download] Examples of "If I could would you" technique
    • [Video] Aproach
    • [Download] Approach for NEW LEADS
    • [Download] Approach to use with BUYERS
    • [Download] Approach to use with SELLERS
  • 10
    ACCESSING LEADS & EDITING
    • [Watch] Getting Your Leads
    • [Watch] Analyzing Campaign
    • [Watch] How to Make Changes to Your Campaign
  • 11
    BONUS: DESIGN WITH CANVA
  • 12
    BONUS: PROGRAMS AND APPS USED IN THE PROGRAM
    • [Download] Apps and Programs used in the course
  • 13
    BONUS: PRIVATE FACEBOOK LOUNGE